Today marks the halfway point of the prestigious World Dairy Expo! Located in Madison, WI, this trade show brings together businesses and customers from around the world. Over 800 vendors from 24 countries gather together in one location to discuss all things dairy.
World Dairy Expo originally started as World Food Expo in 1967. Back then, it was mainly a cattle show focused on featuring all the breed organizations. However, attendance was lacking, and after a couple of years, leadership changed and started to focus on commercial exhibits to draw people. The festival started gaining popularity and was able to grow into the massive event it is today. The hardworking festival committee started adding farm management workshops, recognition awards, and craft and food exhibits to make the event more family-friendly.
Today, the farm show still has the cattle show that started it all, in addition to virtual farm tours, educational seminars, and youth contests. There is also a one-of-a-kind dairy products contest, featuring products of national processors to try and win the “best of the best” recognition. Gaining popularity with as feeding practices continue to evolve is the World Forage Analysis Super Bowl. Producers enter forage samples to be judged by forage experts to win cash prizes.
If you happen to be at World Dairy Expo, stop by our booth in the Exhibition Hall 2113B-2316.